Public viewing has become a firm fixture of the fan culture at FIFA’s events, providing fans who are unable to attend the match with a unique and exciting opportunity to experience all the action and atmosphere of one of the world’s greatest sporting spectacles outside the stadium.

Public viewing is an innovative value proposition for watching FIFA events around the world and socialising with different fan groups.

April 2023 saw FIFA launch a new platform, on which applicants from all over the world will be able to apply for a licence to host a public viewing event in their countries for the FIFA Women’s World Cup Australia & New Zealand 2023™.

The platform can be accessed via this link: https://publicviewing.fifa.org

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DOHA, QATAR - DECEMBER 18: A general view during the FIFA World Cup Qatar 2022 Final match between Argentina and France at Lusail Stadium on December 18, 2022 in Doha, Qatar. (Photo by Stephen McCarthy/FIFA)
FIFA Marketing

FIFA’s Marketing team is a cornerstone of the organisation’s mission to grow the game worldwide.

DOHA, QATAR - DECEMBER 17: A general view of steady Cam operator prior to the FIFA World Cup Qatar 2022 3rd Place match between Croatia and Morocco at Khalifa International Stadium on December 17, 2022 in Doha, Qatar. (Photo by Michael Regan - FIFA/FIFA via Getty Images)
FIFA TV

FIFA’s TV Division, which comprises the five departments below, manages and maintains close relationships with its many Media Rights Licensees in order to deliver the best-possible viewing experience to footballing audiences worldwide.

Last updated: Wednesday 8 November 2023 at 14:55